Interior Design SEO
& Content Marketing

Why Interior Designers Need SEO

If you’re an interior designer in Minneapolis, St. Paul, or anywhere in the Twin Cities, you probably know that standing out online is tougher than ever. It’s not enough to have beautiful project photos or a sleek website—your ideal clients need to actually find you when they search for things like “interior designer near me,” “kitchen remodel ideas,” or “modern living room design Minneapolis.”

That’s where SEO (Search Engine Optimization) comes in. SEO is how you get your business to show up on Google when potential clients are searching for your services or inspiration. But how much should you expect to pay for SEO in the Twin Cities? What goes into a good SEO plan for interior designers? And how do you know if it’s working? I help Twin Cities interior designers answer these questions every day. Here’s what you need to know before you invest in SEO for your design business.

What Impacts the Cost of Interior Design SEO?

1. Your Goals & Target Clients

Are you looking to book more local projects? Do you want to be known as the go-to expert in kitchen or bathroom design? Maybe you want to rank for “eco-friendly interior design MN” or attract clients searching for “open concept living room ideas.” Your goals shape your SEO plan. The more specific your target audience and services, the more focused (and effective) your SEO strategy will be.

2. Your Competition

The Twin Cities is full of talented designers, decorators, and home stagers. If you’re in a competitive niche—like luxury interiors, kitchen remodeling, or sustainable design—you’ll need a stronger SEO plan to stand out. This means better keyword research, more content, and a website that’s built for both beauty and search engines.

3. Your Website’s Starting Point

If your site is brand new or hasn’t had any SEO before, you’ll need more foundational work: technical fixes, keyword research, building out your Google Business Profile, and creating core service pages. If you’ve already done some SEO, you might just need a refresh—updating old blog posts, improving your project portfolio, or targeting new keywords.

4. Content & Visuals

Interior design is a visual business. Your SEO plan should include high-quality project photos, portfolio galleries, and blog posts on trending topics (“2025 interior design trends,” “cozy home office ideas,” “sustainable materials for remodels”). Google loves fresh, original content—especially when it answers real client questions.

What Does Interior Design SEO Cost in the Twin Cities?

Here’s what I see in the Minneapolis–St. Paul market for interior design SEO:

DIY or Freelancer: $500–$1,000/month

This is for designers who want basic help: simple keyword research, a few blog posts, and some on-page tweaks. Great for new designers or those just getting started, but don’t expect a full strategy or hands-on support.

Boutique/Solo Consultant (like me!): $750–$3,000/month

Most Twin Cities interior designers land here. My packages start at $750/month for foundational SEO and go up to $3,000/month for full-scale support. Here’s what you get at each tier:

Foundation Plan ($750/month):

- 1 SEO blog post (1,000 words), keyword research (up to 10 keywords), on-page SEO (1 page/month), local SEO, monthly report, and a 30-minute strategy call.

Growth Plan ($1,500/month):

- 2 SEO blog posts (1,000–1,200 words), keyword research with monthly updates, on-page SEO (up to 3 pages), local SEO for up to 2 locations, basic backlinks, social media repurposing (2 platforms), and a 1-hour strategy call.

Authority Plan ($3,000/month):

- 4 SEO blog posts (1,200+ words), advanced keyword research, on-page SEO for up to 8 pages, local SEO for multiple locations, up to 6 backlinks/month, social media repurposing (4 platforms), and a 90-minute strategy call.

Every plan is hands-on and founder-led. You work directly with me—no handoffs, no agency runaround, and no one-size-fits-all templates.

Full-Service Agency: $3,000–$5,000+/month

These agencies bundle SEO, Google Ads, social media, web design, and more. This might be a fit if you want a one-stop marketing shop, but you’ll pay more—and you may not get the same personalized attention or industry expertise you would with a solo consultant.

What Should You Look For in an Interior Design SEO Partner?

Transparent Pricing

You should always know what you’re getting and why it matters. I break down every deliverable, whether it’s a blog post on “Minneapolis kitchen remodel trends,” a local SEO audit for your Google Business Profile, or a content calendar for your blog.

Industry Experience

Your SEO partner should understand the design world. Interior Design SEO is different from Attorney SEO or Home Services SEO. Look for someone who knows how to optimize visuals, write for design trends, and target style-driven searches.

No Long Contracts

I offer month-to-month service—no lock-in, no fine print. You should always feel in control, not trapped by a long-term contract.

Real Results

Expect honest updates, clear reports, and a strategy tailored to your goals. You should know what’s working, what’s not, and what’s next.

Upfront Communication

Not sure what you need? Ask for a free mini-audit or a strategy call. I’m always happy to walk you through your options and help you find the best fit for your business.

Clear Pricing Plans

Select the perfect pricing plan for your needs.

Monthly

Yearly

Package 1: Foundation Plan

$750

Billed Monthly

Perfect for solopreneurs or local businesses just starting to build their online presence.

1 SEO-optimized blog post (1,000 words)

Keyword research (up to 10 keywords)

Basic on-page SEO (1 page/month)

Monthly performance report

30-minute strategy call/month

Local SEO optimization (Google Business Profile review)

Add-ons

Extra blog post: $300 each

Basic social post repurposing: $150/month

Get Started

Package 2: Growth Plan

$1500

Billed Monthly

Ideal for small service-based businesses wanting consistent content and improved visibility.

2 SEO blog posts (1,000–1,200 words each)

Keyword research & content strategy roadmap (monthly updates)

On-page SEO for up to 3 pages/month

Local SEO support (up to 2 locations)

Basic backlinks (2 per month)

Social media repurposing (2 platforms)

1-hour strategy & content planning call/month

Email newsletter content: $250/month

Add-ons

Additional blog post: $275 each

Custom lead magnet: $450 one-time

Get Started

Package 3: Authority Plan

$3000

Billed Monthly

For established businesses ready to dominate their niche and rank competitively.

4 SEO blog posts (1,200+ words each)

Full SEO audit + strategy

Advanced keyword clustering & content calendar

On-page SEO for up to 5 pages/month

Technical SEO review (quarterly)

Local SEO support (multi-location or national)

Competitor content gap analysis

Backlink outreach (4 links/month)

Full social media repurposing (3 platforms)

90-minute monthly strategy call + quarterly planning session

Sales funnel copywriting: $750

Add-ons

Video scripts for YouTube/shorts: $200 each

Priority turnaround (72 hours): +20% fee

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Free

$0

Free Forever

Powerful AI Copywriting

Generate Compelling Marketing Assets

Automate Customer Support

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Pro

Most Popular

$119

Billed Yearly

Enhanced AI Copywriting

Generate Premium Marketing Assets

Advanced Customer Support Automation

Priority Email Support

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Enterprise

$449

Billed Yearly

Advanced AI Copywriting

Generate Premium Marketing Assets

Advanced Customer Support Automation

Priority Email Support

Dedicated Account Manager

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Investing in SEO can make a real difference for your design firm’s growth. Here’s what you can expect when you do it right: