Brand name has been changed for privacy reasons.
An English-first Shopify skincare brand had been selling across Canada for two years but was seeing near-zero traffic and sales from Quebec despite running French Facebook ads. Their storefront was English-only and their checkout defaulted to English — creating friction and distrust with francophone shoppers.
Set up Shopify Markets for Quebec with a dedicated /fr-ca storefront. Localized all customer-facing templates, checkout flows, transactional emails, and policy pages into Quebec French. Optimized product descriptions for 25 SKUs using Quebec-specific search terms. Built hreflang structure and French SEO foundations targeting Montreal and Quebec City.
Within 60 days of launch, Quebec organic traffic increased by 340%. French-language sessions now account for 28% of total traffic, and the Quebec conversion rate matches the English storefront for the first time.