Brand name has been changed for privacy reasons.
A US-based clean beauty brand wanted to expand into the French market but had no European e-commerce infrastructure. They needed a France-ready Shopify storefront with proper French language, EU-compliant policies, Euro pricing, and a local SEO presence — without rebuilding their existing EN store.
Configured Shopify Markets for France with Euro pricing, VAT display, and EU shipping zones. Localized all storefront templates, product descriptions for 25 SKUs, and policy pages into standard French (fr-FR). Built hreflang pointing EN → FR and set up French SEO foundations targeting Parisian and national search terms.
The French storefront launched in under two weeks. Within 90 days the brand was ranking on page one in France for three target keywords. French revenue accounted for 18% of total international sales in month three.